How to Use Press Releases to Market Your Company
By Arun Sinha
April 15, 2010
Arun Sinha is lead writer and president of Access Consulting, a marketing communications, web development and technical writing firm in Stamford, Connecticut.
Arun has helped companies in a range of industries promote their products through press releases, web content, search engine advertising, brochures, articles, case studies, and other marketing materials. He has written and distributed press releases for B2B and B2C clients. Under his own byline, he has penned several op-ed columns and magazine articles.
Before founding Access Consulting, Arun gained more than 18 years' experience in advertising, marketing and general management at companies such as Ogilvy & Mather, 3M and Time Warner.
Arun has a BS in chemistry and an MBA in marketing. He has taught business communications and writing for the media at Manhattanville College, Purchase, NY. He teaches advertising copywriting at Southern Connecticut State University, New Haven and is a member of the board of the Fairfield County Public Relations Association.