Uncover Your U.S.P. (Unique Selling Proposition) and Make Your Competition Irrelevant
By Belinda Pruyne
January 19, 2012
We spend so much time concerned about our competition (be it a business or another person) that we lose sight of what makes us unique, why someone would come to us. Belinda has worked with clients that were so focused on their competition they actually created initiatives better suited for them rather than their own business. She maintains that once your focus is corrected things will fall into place, this is true for you as an individual or a business. Rather than focusing on how to beat your competition, focus on what makes you unique, what sets you apart from the crowd. Where does your greatest passion lay with what you are doing? Those answers are the reasons people will turn to you rather than your competition. Belinda will share examples of how she has catapulted some of her clients into a category all their own.
Life Vision Strategies (LVS) is a unique experience for business leaders and entrepreneurs though which they work to achieve their ultimate success. LVS partners with sole proprietors, heads of companies and executives on the rise. LVS focuses on specific tools exclusive to the individual, tools which allows LVS’ clients to meet, realign and surpass previous business goals in a way that also provides personal fulfillment. For those with the focus, vision and honesty to pursue their careers in this way, the rewards can be extraordinary. Belinda believes that by living at the intersection of your values and your passion, enjoying success is inevitable.
As founder and CEO of Life Vision Strategies, an elite coaching firm for businesses, executives and entrepreneurs, Belinda brings more than twenty years experience to the table. This experience includes guiding global corporate executives as well as visionary entrepreneurs to their professional successes.
Belinda has worked her particular brand of magic at advertising giants like BBDO, Geers Gross, Margeotes Fertitta & Weiss and, most recently, Grey Worldwide, where she served as Executive Vice President, Global Director of Creative Management. There she was the executive coach for the North American creative departments as well as global Executive Creative Directors. She also managed the Production, Casting, Music and Creative Technologies departments.
A graduate of New York University, Belinda has been a Program Director for Harlem’s “I Have a Dream” program and on the Board of SEED NY (Solutions for Economic Empowerment and Dignity). She is a Class A Coach and volunteer for the Connecticut Special Olympics.